So if you haven’t been living in a cave you’ll know that Katy Perry is back with a desperate need to become relevant again. Not confident that her music can carry itself, she thought it necessary to re-ignite a 5 year old tiff with Taylor Swift in order to boost record sales for her new album, Witness.
Using a platform where she knows she’ll be heard on James Corden’s Carpool Karaoke, she tells him that Taylor Swift supposedly “started it and now she needs to finish it”. This whole feud revolves around Katy Perry allegedly taking two of Swift’s backing dancers from Swift’s tour to join her own tour in 2012. As a result, Swift cut herself off from Katy Perry and so began the cold war. It seems to me that this could have been resolved very easily. Either don’t use the dancers who have already agreed to Swift’s tour or just apologise already and move forward. Simple.
From such a petty issue, it appears both stars wanted to milk the cash cow. Swift’s ‘Bad Blood’ came out in 2014, two years after the incident, and now Perry’s new supposed diss track ‘Swish Swish’ comes out a whole five years later. So why this late? Ultimately, both stars know that the public love drama. Even Nicki Minaj even tells us on ‘Swish Swish’ that “silly rap beefs just give [her] more cheques”.
However, not only does Perry try to re-ignite an age old beef that isn’t even interesting anymore (or was in the first place), but she tries so rebrand herself as even more eccentric than before and ends up looking completely phony. Just look at her appearance on Ellen. Ellen’s demeanour is pretty chill, but combined with Perry’s strained facial expressions, it’s just awkward to watch. And does she try to meme herself? Her bizarre performance on SNL with the backpack kid, coupled with her awkwardly dabbing on stage with Migos feel like odd ploys to generate conversation because quite frankly, no-one is talking about Katy Perry enough.
The last we heard of Perry was in 2013 with Prism. All the recent media attention around Perry just shows how out of tune she is with current pop culture. Either that or she’s trying hard to become noteworthy in 2017. Her grand comeback, ‘Chained to the Rhythm’ tanked massively when it debuted early this year. Fans could listen to the song via disco ball. You heard correctly – disco ball. Planted throughout several states, fans had to travel to God knows where to plug their headphones into a disco ball just to get a 45 second preview of Perry’s new song. Apart from journalists, this idea didn’t really take off and didn’t manage to have the desired effect of creating a buzz around Perry’s comeback.
Looking back on her career, Katy Perry has always been the epitome of corporate pop star. Her whole path to stardom has been built around controversy – her debut singles ‘I Kissed a Girl’ and ‘Ur So Gay’ sparked anger for obvious reasons and without this controversy would not have done so well. So really, we shouldn’t be surprised that Perry is trying so hard to generate some sort of conversation around her name, even if it is to do with five year old drama. I just hope she can learn to be bigger than that and have more faith in her skills as an artist. We know how to appreciate and reward talent like Adele for example, so Perry should focus more on her skills and less on how much fame she can wield.
(Featured image: billboard.com)