How Post Malone is Killing the Rap Scene
In honour of Post Malone being Music Bloggery‘s artist of the month, we take a look at his rise to fame and how exactly his sound makes him so different to his predecessors.
Sitting in front of his four time platinum plaque for his debut single “White Iverson”, Austin Malone (A.K.A Post Malone) tells Noisey more about his humble beginnings. Having grown up with a DJ father, he was surrounded with a rich variety of genres which first instilled his love for music. Later moving to Texas, Malone was naturally drawn to the guitar and began experimenting with his own heavy metal band. Not being satisfied with traditional rock, Malone eventually decided to shift to hip-hop. He created his own music using Audacity at the tender age of 16 and was subsequently voted ‘most likely to become famous’ at school.
Yet, academia was not young Austin’s calling as he dropped out of school to pursue his dream of becoming a musician and moved to California. Turns out he made the right decision, because as soon as he dropped “White Iverson” in July 2015, it blew UP. Since its release it has achieved over 390 million views to date, landed him a record deal and the chance to work with Kanye West and 50 Cent. His latest single “Rockstar” featuring 21 Savage reached number 1 on the US Billboard Hot 100 and became Malone’s first no. 1 single. Having stayed in the charts for 8 weeks, it was the longest run at a number 1 for a hip-hop song in 2017.
So how did Post Malone become so successful so quickly?
Perhaps part of it is his race that makes his music so easily accessible to the masses, but the main reason is his love for all music. His success lies in the fact that much unlike any other rappers, he doesn’t take himself too seriously. He has no shame in admitting he loves an Indie classic like Tongue Tied by Grouplove and will sing it at the top of his lungs for the world to see (it’s below if you wanna peek a look).
here’s a video of post malone singing tongue tied to improve your day. pic.twitter.com/OJh2UBW2SY
— Dory (@Dory) September 17, 2017
Maybe this comes from a youthful arrogance (he is just 22 after all), or maybe he is a example of a musician who can appreciate good music. I sincerely hope it’s the latter, because the world needs someone who doesn’t care what anyone thinks of his music. An industry like hip-hop which is so concerned about appearance and ‘street cred’ needs someone who says: “look out world, I’m Post Malone and you’re gonna listen to what I have to say if you like it or not”.
It’s no lie that people respond the strongest to music that relates to them. In fact, that’s exactly what Malone has done with songs like “I Fall Apart”. Lyrically fit for a pop ballad, Malone pours his heart out on this track from his debut album, Stoney. Both lyrically and musically, Malone’s music is more than just racial slurs and misogyny which has become synonymous with hip-hop. This is exactly why Post Malone’s music is successful; because it can speak to a part of all of us.
What does this mean for the future of hip-hop?
Expect more collabs and more cross-genre hits. His single “Deja Vu” with Justin Bieber was an unexpected success, as it created the same emotion as “I Fall Apart” with all the melody of “Hotline Bling”. If one thing’s for sure, Post Malone has questioned the very nature of hip-hop and we will surely see other artists soon following suit. At 22, he is perhaps the youngest hip-hop musician at the moment, but the one who has created the most impact in recent years as “one of the most popular musicians in the country“.
Stoney is still available on iTunes and Spotify. His much anticipated sophomore album Beerbongs and Bentleys is to be released later this year.
(Featured photo: Last.fm)